Information about all aspects of waste management should be
laid out for the Citizens of India to make informed decisions. Public knowledge
sphere holds enormous quantities of misinformation, which is easily available.
It is due to such information or a lack of any information that some environmental
initiatives are opposed or are not welcome. Academic research helps clear some
of that fog. However, it is necessary that academic research finds easier ways
to create awareness, because awareness inspires action. Most environmental
movements in the world happen at the grassroots level fuelled by general
observations and research findings. Environmental regulations in United States
and the MSW rules 2000 in India are some examples of the results of public
awareness.
The easiest way for general public to know about any topic of interest is through a simple internet search. Internet is the major source of information for public more often than ever before (Figure 39). Whenever someone needs information, “they will go to the Google search engine and type the words they want to know about and get those search results above, most likely clicking on the top link first”.(63)
Figure 39, Internet Search for "Solid Waste Management", Source: Google Trends |
The easiest way for general public to know about any topic of interest is through a simple internet search. Internet is the major source of information for public more often than ever before (Figure 39). Whenever someone needs information, “they will go to the Google search engine and type the words they want to know about and get those search results above, most likely clicking on the top link first”.
Among world cities, majority of the searches (in English) on “Solid
Waste Management” were from Indian cities (Figure 40).
This represents a growing interest about SWM and the increasing role of
internet in India. Academic research should be among the top links. This
is possible through blogging because information in Blogs is easily searchable
on most search engines.
Figure 40, Internet Searches for "Solid Waste
Management" from Different Cities, Source: Google Trends
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